CHRISTIE'S - The Art People
To get them to stand out from their other auction house competition, we focused on what makes Christie's unique - the people within their walls. We created an interactive documentary experience, The Art People - a microsite that lifts the lid on the art world and encouraging a much broader audience to reassess Christie's through short film, cinemagraphic, visual and written essay content.
To get them to stand out from their other auction house competition, we focused on what makes Christie's unique - the people within their walls. We created an interactive documentary experience, The Art People - a microsite that lifts the lid on the art world and encouraging a much broader audience to reassess Christie's through short film, cinemagraphic, visual and written essay content.
Film Content: Chris Hyndman at Atomized.
Digital Production: BBH Build, Media Monks.
Cinemagraphs: Mill+
Photographer: Kevin Mackintosh
Digital Production: BBH Build, Media Monks.
Cinemagraphs: Mill+
Photographer: Kevin Mackintosh
